Software Solved at the Engaging Digital Comms conference
This Thursday the 27th of April Software Solved will be at the Engaging Digital Comms conference at the Museum of London. The conference is a chance for people in the charity and public sector to gain some new insights from the industry about the ways in which digital can transform their communications and wider strategies. We are delighted to be a sponsor of the event, helping charities and the public sector transform the way they work through digital transformation.
Digital strategy & transformation in the charity and public sector
We’re passionate about digital transformation, especially in the charity and public sector where tight budgets mean extracting maximum value from resources is key. A comprehensive digital strategy covers several areas – that’s why we call it transformation. We’ll take a look at these areas now.
Many of the charities and public sector organisations we work with have a variety of different systems, built at different times and updated at different rates. This can lead to all sorts of issues, making processes far more complicated than they need to be – costing organisations valuable time and money. Getting your systems to talk, or system integration, makes processes simpler, smoother and more efficient. If your organisation has unwieldy spreadsheets used to transfer data from one system to another, system integration is ideal for you.
We know from working with our clients that their data is central to the way they work, especially when it comes to things like fundraising and engaging stakeholders. Most organisations have no shortage of data, but getting a handle on it and being able to use it effectively can be a problem. Centralising, and effectively visualising data can lead to more accurate and more efficient decisions.
Mobile and remote working
Part of an effective digital strategy is engaging your users. Whether this is to drive fundraising, raise awareness, or allow your staff to work better will be down to how your organisation works. The link between them is that all of them can be achieved through the use of mobile apps and remote working. Giving your users, stakeholders or staff access to their systems, in a way that is intuitive and easy to use, no matter where they are in the world will immediately make them more productive and increase their engagement.
Transforming user journeys is all about making websites, portals and systems intuitive and easy to use. It’s critical to make sure that information is easy to find i.e. it’s where people think it should be. User experience (UX) is a buzzword in the industry right now, and so it should be. But improving user journeys doesn’t necessarily mean a complete system overhaul, a few clever tweaks here and there can make all the difference.
Everybody would like to work more efficiently, with better tools, and digital transformation facilitates this. If you’re at the Engaging Digital Comms conference this week, come and see us to talk about your digital strategy.
If not, but you’d still like to know more about what digital transformation can do for you, talk to us today.