It takes considerable resource to build, test and launch an application – people, time and money. Most not-for-profits don’t have these resources in abundance. So if you’re going to build an application, why wouldn’t you launch an application that works across all devices and platforms; and even works when there is no internet access?
Keep your users happy and engaged
It’s a no-brainer. But you would be surprised how many applications are launched that give a poor user experience on one platform, but an amazing one on another. To reach your entire audience you need to ensure your application gives a consistent user experience regardless of whether it’s an Android, i-Phone or a Windows device. That’s what we mean when we talk about cross-platform.
As a charity or public-sector organisation, you will want your application to engage in a meaningful way with your target audience regardless of the device they are using. You need to be clear on the ‘what’, ‘why’, ‘who’ and ‘when’ of your application before any coding begins. A good development company will work with you to scope this out.
A really thorough development company will use technology that ensures your application not only works across platforms, but also works when users are ‘occasionally connected’. This means they may not be online 100% of the time. For example you may have a staff member or volunteer using the application in an area where there is no internet connection. Ensuring your application has offline and online functionality means no data will be lost when the application is used without connectivity, as the data can be synced later when the user has internet access.
To generate maximum return on your IT investment and to ensure you are giving your target audience a seamless user-experience, you need to ensure your application is truly cross-platform.
You can read about a recent cross-platform application we developed for the Royal College of Paediatrics and Child Health.
Or, if you’re ready to see how a cross-platform app could benefit your organisation, talk to us today.