Westfield Europe

Saving time and money through implementing a new booking system

Bespoke booking system to automate booking acts

Two Westfield shopping centres in London are part of Westfield Corporation – one of the world’s leading shopping centre
companies.

The Challenge: Since 2013, the atrium and other areas of the shopping centres have seen pop-up stages take up residence, catering for up to eight music or dance sessions each day resulting in a number of booking issues

After launching, Westfield Presents, had outgrown its paper application forms, manual processes and large unstable spreadsheet for booking acts.

All communication was managed manually via Outlook.

Band performing
Westfield Presents

Solution: We built a bespoke web-based booking system and database replacing the previous application forms and manual spreadsheet.

The project was split into three sprints: hosting the artists, stages and time slots and reporting.

The system now allows artists to register online for Westfield Presents. As well
as submitting all of their personal information such as genre and bio, the system
allows artists to pick a stage, time slot and view the equipment available.

Westfield Presents 3
Westfield Presents 2

The outcome: Significant cost savings in terms of reducing manual processes and administration time

This allowed the Westfield team to concentrate on promoting Westfield Presents and working on new ideas to drive the business forward.

The look and feel of the new site helped portray the right image and the whole process now is slicker and easier. Another key benefit has been the compliance with data protection and internal audit requirements through the use of secure logins for all users.