The Marketing Team

How can your team report with confidence?

If you have issues with unlinked data, or data that is not GDPR compliant then what can you do to resolve it?

Can your current data management system track competitors analytics adequately?

What you need on your team is not another member, but a system that provides data unification, training and support.

This will help you by boosting your marketing campaigns, knowing you are targeting the correct people and making better decisions that positively affect the company and boost your ROI.

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Meet Elsie, Junior Marketing Assistant

Elsie works for a niche retail business. Each month she provides an extensive report which is shared with the Board, that details the marketing departments’ KPIs. 

When it comes to the end of the month, she dreads collating the data. She finds the legacy system within the business too complex, slow and difficult to navigate. She has to manually export the data to present in a spreadsheet and she worries it might not be showing the correct data. This impacts her workload. 

Elsie would like to have a data system she can easily use to update her managers and produce reports confidently, plus pull off visual insights. She would benefit from supportive training and building a relationship with a software partner. 


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The Data Challenge:

 Unlinked data, non GDPR compliant, unable to track competitors

  • Elsie is struggling with a database that doesn’t link data from a range of sources. When it comes to the end of the month, she always panics as it takes time to pull reports together. 
  • The data she supplies to the email marketing team is not accurate plus it doesn’t match up with the GDPR data records elsewhere.  
  • The retail business would like to track competitor data analytics to enable them to improve processes and customer retention.  
  • New retail launches cause a spike in data which are challenging to handle without an integrated data system.  
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The Solution:

Data unification, training and support

Elsie discovered Elevate, which offers data unification, training and support

The training and support provision were consistently given by the same people, so she managed to build a strong relationship with them, which keeps growing. The support also provides assistance with any data queries and help explain how to enhance the visual view of data to suit Elsie’s requirements. 

Elsie is now able to see all the data she requires.  

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The Result:

 Improved marketing campaigns and business decisions

By adopting Elevate, Elsie can now access the correct data so she can utilise all customer information and see useful insights that were previously missed. This has led to improved marketing campaigns and business decisions. 

Elsie enjoys putting together the monthly report as it’s easier to collate.

As a result of the training and being able to access support when required, she can now confidently analyse data like a pro. The Marketing team now rely on her heavily for making informed data decisions.

Elsie’s manager and the Board have noticed how consistent the reports are and are funding a professional training course to aid her career progression. Result.

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Want to be like Elsie? Book a call today:

We’d love to discuss your data requirements. Fill in the enquiry form and we’ll get back to you shortly.

Alternatively, you may want to book an appointment for a time that suits you. 

Either way, you’ll be speaking with Gareth or Faisal who’ll be able to talk through your challenges and come up with solutions. 

Gareth Mapp, Director of Sales and Marketing
 Gareth Mapp, Director of Sales and Marketing
Faisal Ahmed

Faisal Ahmed, Key Account Manager

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